Exciting news from The Roll Up!

The Roll Up has partnered up with Rebel Bikes and will be working together under the same roof. 

The current location will remain open full time in order to continue serving our community with custom bicycle needs.

Rebel Bikes has established itself over the years as a means of alternative transportation. They have developed a method to install pedal-assist motors on virtually any existing bicycle, which extends and accelerates current bicycle commutes. 

As a result of this merger, Rebel Bikes and the Roll Up intend to show you that bicycles can not only be used as a means of transportation, but also as an efficient expression of 2 wheel freedom.

As always, we can special order just about anything you need and will always try to carry the essential gear you need for urban riding. (We are also open to any ideas or suggestions for items you think we should carry, just let us know!)

We are very excited about the new realm of possibilities, and hope that you can help spread the word. Drop by, say hi to the new crew, and check out the new selections!

Please note that our hours have changed. We are now open by appointment only.

All our best,
Jefferson, Brian, and everyone at Rebel Bikes & The Roll Up Bike Shop

The Roll Up will be changing its retails hours, to prepare for a huge holiday blowout this December. Saturday will be the last day of regular retails hours - after that, we will be closed until December 10th. Then it's on! HUGE DEALS ON USED AND NEW BIKES, PARTS AND ACCESSORIES!!!

We are now the EXCLUSIVE Bay Area dealer for Huntington Beach Bicycle Company!

We are proud to announce that we are the EXCLUSIVE Bay Area dealer for Huntington Beach Bicycle Company! We met these guys at the Interbike conference in Las Vegas, and found their product and customer service to be unlike any other. These are well made, affordable cruisers that come with a great warranty and service guarantee. 

Come on by and take a test ride!

Great deal on gift certificates!

Gift certificates now available!!

Spend $14 for a $19 gift certificate - good for parts or labor. Buy 2 and get a free water bottle ($10 savings + $10 value) - 1 for yourself and 1 for a gift!

"Check in" at the Roll Up and get a reward!

Do you have Facebook on your phone or mobile device?

Next time you're at the Roll Up, "check in" with Facebook. Show the confirmation screen to us, and you get a reward. Easy as that!

This month, you will receive $10 off ANY labor. So that can be $10 off a tune-up, or 2 tires installed for free, or a brake adjust, or, or or, ANY ol' labor related issue.

Come check us out and check in!

The perfect gift!

Gift certificates are now available. You choose the amount, they choose how to use it. (Gift giving made easy)

Restoration & Detail

The Roll Up offers restoration and detail services, including rust removal and cleaning of frame and components. Bring your dirty dusty rusty bike back from the dead!

custom bike build - schwinn "Sports Tourer"

Our friend Daymond picked out a 66cm Schwinn "Sports Tourer" to break down and rebuild as a fixed gear. We are all really happy with how its coming along.
Not only is it cheaper to build a "fixie" with the right parts at the right price, it is a great learning experience, one that is very important in making a bike yours and yours alone.
We switched out the bottom bracket for something a little more modern and serviceable, added some cranks and an appropriately sized chain-ring, and threw on some straight handlebars. Matching blue tires and chain was a nice touch! Now he just needs to finish stripping the old yellow paint and pick out a new color. Talk about custom!

Here are some before and after pics of the build in progress:

Thinking about building a bike on your own? Check out our current selection of steel frames:

Click Here

Rent The Roll Up

The Roll Up is available for rent. Great for bar mitzvahs, going away parties, or any excuse to get a bunch of your friends/associates together in one place. We provide the option for audio and visual greatness -- professional PA sound and a video projector, including club style lighting and dance floor strobe lights. All of this in one unique and funky environment, complete with dance floor, bar/lounge, and art on the walls.

contact us at info@rollupbikeshop.com for more info, including pricing and date availability.

Inntertube blowout! $5 tubes -- cheapest tubes in town!


Our 1st promotion of 2010

$5 innertubes

take advantage of our low overhead and get your tubes here


$5 install (also the cheapest in town)
See you soon!

Bike Joust at the Roll Up

One of our sponsored events is the Roll Up Bike Joust!!!

Next bike joust: Friday, October 28th, 2011

Here are some videos and flyers of previous jousts:

The Roll Up Bike Shop

Welcome to the The Roll Up bike shop! We are located in the Fruitvale district of East Oakland, and proud to bring something new to the bicycle industry. Unique location, inspiring decor, and positive attitudes make this bike shop stand out amongst the others.
With over 40 new and used bicycles on the sales floor, a full service repair department, and a plentitude of new parts & accessories, this is the place to come to get rolling in style!