We are now the EXCLUSIVE Bay Area dealer for Huntington Beach Bicycle Company!

We are proud to announce that we are the EXCLUSIVE Bay Area dealer for Huntington Beach Bicycle Company! We met these guys at the Interbike conference in Las Vegas, and found their product and customer service to be unlike any other. These are well made, affordable cruisers that come with a great warranty and service guarantee. 

Come on by and take a test ride!







Welcome, Sal

We would like to welcome Sal to the Roll Up team! 


Sal is 16 and attends Coliseum College Prep Academy here in Oakland, CA. He participates in the "Make the Road" program, which gives youth the "soft skills" they will need when it comes time to enter the work force. 
More info here:
http://maketheroad.edublogs.org/about

Welcome Sal!

Used Bicycle Liquidation

We have a massive bicycle liquidation going on right now! We want to get these bikes out of here and make room for some new single speeds and cruisers.


ALL USED BIKES ARE ON SALE - UP TO 50% OFF!!!!!

Here are just a few examples:
 
 Diamondback "Traverse" - Originally $300

Marin "Bear Valley" - Originally $400

 Trek "Singletrack 950" - Originally $200

VINTAGE "Sears & Roebuck" Cruiser - Originally $395
 Univega 42cm MIXTE - Originally $140



GENERAL SALE BIKES:

Micargi single speed Summer is Coming!




Don't sleep on these deals!

Call us with any questions: 510 536 6652

Great deal on gift certificates!

Gift certificates now available!!

Spend $14 for a $19 gift certificate - good for parts or labor. Buy 2 and get a free water bottle ($10 savings + $10 value) - 1 for yourself and 1 for a gift!




Pick the right light!

Serfas, one of our new vendors, has an amazing selection of lights to both be seen, and to see.


Click here for their online interactive chart



"Currently I am using the HL-1 head light, which flashes so bright I'm afraid of causing seizures!", says Jefferson.

Serfas lights have nifty designs for attaching to unconventional parts of your bike, and to your clothing or bags with extra-strong magnets. They are fairly priced starting at $15, o.t.d (out the door).



"Check in" at the Roll Up and get a reward!

Do you have Facebook on your phone or mobile device?

Next time you're at the Roll Up, "check in" with Facebook. Show the confirmation screen to us, and you get a reward. Easy as that!

This month, you will receive $10 off ANY labor. So that can be $10 off a tune-up, or 2 tires installed for free, or a brake adjust, or, or or, ANY ol' labor related issue.

Come check us out and check in!

The perfect gift!

Gift certificates are now available. You choose the amount, they choose how to use it. (Gift giving made easy)


Map of Bike Friendly Lanes - get yours now!

Now available in at The Roll Up:

Map 1: West of the Hills
feat. Western Alameda County and Western Contra Costa County

Learn how to plan a safe bike trip in our surrounding cities and towns.
Map 1: West of the Hills covers western Alameda and Contra Costa counties, including the Richmond, Berkeley, Oakland, Hayward, and Fremont areas.

ONLY $10

Support the EBBC (East Bay Bicycle Coalition)

EBBC maps identify EVERY STREET and provide essential information for bicyclists:

* Recommended bike routes on streets and highways.
* Bike paths.
* Off-road trails.
* Parks, schools, shopping centers, business parks and other destination points.
* Warnings of potential hazards.
* Hills.
* Bike shops.
* Bicycle-friendly transit.
* Bridge access.
* Local government contacts.
* Safety tips and rules of the road.
* How to report hazardous conditions using EBBC's online form.
* Notes on local bicycle access issues.
* Bicycle clubs and organizations.

Restoration & Detail

The Roll Up offers restoration and detail services, including rust removal and cleaning of frame and components. Bring your dirty dusty rusty bike back from the dead!







custom bike build - schwinn "Sports Tourer"

Our friend Daymond picked out a 66cm Schwinn "Sports Tourer" to break down and rebuild as a fixed gear. We are all really happy with how its coming along.
Not only is it cheaper to build a "fixie" with the right parts at the right price, it is a great learning experience, one that is very important in making a bike yours and yours alone.
We switched out the bottom bracket for something a little more modern and serviceable, added some cranks and an appropriately sized chain-ring, and threw on some straight handlebars. Matching blue tires and chain was a nice touch! Now he just needs to finish stripping the old yellow paint and pick out a new color. Talk about custom!

Here are some before and after pics of the build in progress:












Thinking about building a bike on your own? Check out our current selection of steel frames:

Click Here

Rent The Roll Up

The Roll Up is available for rent. Great for bar mitzvahs, going away parties, or any excuse to get a bunch of your friends/associates together in one place. We provide the option for audio and visual greatness -- professional PA sound and a video projector, including club style lighting and dance floor strobe lights. All of this in one unique and funky environment, complete with dance floor, bar/lounge, and art on the walls.




contact us at info@rollupbikeshop.com for more info, including pricing and date availability.

Inntertube blowout! $5 tubes -- cheapest tubes in town!

INNERTUBE BLOWOUT!


Our 1st promotion of 2010


$5 innertubes


take advantage of our low overhead and get your tubes here


PLUS


$5 install (also the cheapest in town)
See you soon!

Bike Joust at the Roll Up

One of our sponsored events is the Roll Up Bike Joust!!!

START TRAINING!
Next bike joust: Friday, October 28th, 2011

Here are some videos and flyers of previous jousts:






















The Roll Up Bike Shop

Welcome to the The Roll Up bike shop! We are located in the Fruitvale district of East Oakland, and proud to bring something new to the bicycle industry. Unique location, inspiring decor, and positive attitudes make this bike shop stand out amongst the others.
With over 40 new and used bicycles on the sales floor, a full service repair department, and a plentitude of new parts & accessories, this is the place to come to get rolling in style!